« October 2010 | Main | January 2011 »

December 2010

Friday, 03 December 2010

Women at the Top: Europe at the Bottom

It's that time of year again. At magazines and newspapers, writers are preparing the annual review sections. The FT special about Women at the Top is already out. It’s always one of the unmistakable signs that the year is coming to a close. And it didn’t leave me with a good feeling.

As a European, I was a bit disappointed to browse through the selection of the “Top 50 Women in World Business”. Not critizising the panel’s choice of 50 excellent leaders, I am sceptical about the geographical dispersion of their choice and what it tells me about the future of women in executive levels in my part of the world. Nineteen of the top 50 women are from the US. Asia-Pacific is home to 16 others, and only 12 women are from Europe (including Turkey). The German in me was pleased to have at least one representative in the list, Ines Kolmsee. Compared to Africa (Gail Kelly, who could be counted both for her native South Africa and her chosen home Australia), Europe doesn’t score too badly.

Now, why am I worried? Mainly because of the demographic changes and challenges that Europe faces and that don’t seem to translate into staffing decisions in corporate Europe. Gender diversity is being pushed on the political agenda, with national quotas as a serious option, EU-directives on provision of early childcare, and the extension of working life for women in heated debate. But the understanding that gender equality is not just morally desirable but strategically necessary in order to attain and retain talent in a shrinking workforce has not transcended into visible changes just yet.

Peak district 054

The UK-based FTSE reports (conducted by Cranfield School of Management) show levels of around 12% women representation in the boardroom, without much significant change in the last three years (and the 2010 version, to be released shortly, will likely not reveal any surprises, either). Arguably, British companies have more pressing issues to worry about these days – a valid argument or a welcome excuse, hard to say. However, even where the economy is booming, gender diversity is increasing at a snail’s pace. In Germany, any woman entering the management board is still a celebrated rarity, such as Barbara Kux, who was the onlyfemale C-level officer in a DAX company for almost two years. Now, she’s accompanied by three others (a total of 2.18% DAX board members are women now – more than ever before). 

I wonder how much resilience, assertiveness and patience is needed until equality of men and women, one of our fundamental values in Western society and a basic Human Right, is achieved in the places where the fate of thousands is decided upon. I wonder how the world will look like if this comes true, and I hope that I will be able to witness this change. But first, let me survive this holiday season.

~Gina Eckert

Wednesday, 01 December 2010

Prezi Love

Lightbulb 
Every once in a while I have the opportunity to shake up people's image of a librarian and share with the world exciting new ways to communicate and get work done, so today we’re going to look a little bit at the way we share information. Why would it matter? Because communication plays a big part in setting direction, gaining commitment, and creating alignment within a work group. Inevitably, failure to communicate effectively leads to malcontent and ruffled feathers. So how can technology help us?

When I see someone load a PowerPoint presentation, I automatically hear Charlie Brown’s teacher and her infamous “Wah wah, wah, wah wah.” To me, there is no quicker way to shut down your audience’s attention – except maybe forgetting to provide some Krispy Kreme doughnuts. In and of itself, PowerPoint is neither good nor evil – it is merely a tool. Unfortunately, most wield it like a war hammer.

Enter one of my new favorite toys…Prezi. Simply put, Prezi allows you to create visually engaging presentations by charting information on a non-linear plane. Instead of the static and linear slides of PowerPoint, Prezi zooms in and out and across the screen depending on how you plot and order information. You can even imbed music and video! Don’t think you have time to learn another application? Never fear. Prezi has incredible tutorials. If you find you don’t have the time to make one from scratch, you can use one of the many templates that member’s have already created – simply copy and swap your content for theirs.

Prezi currently offers three licensing levels: Public, Enjoy, and Pro. If your content is not proprietary and you don’t have a need to download – go for the free Public license. For $59/year you receive the Enjoy license that allows hide your content from the world and download as needed. The $159/year Pro license offers all that plus a desktop application so you can work off line. Not bad.

So for your next business presentation, give Prezi a try and make everyone think you are way more technically savvy than you actually are.

~Felecia Corbett

 (photo credit JanneM)